The Future of Workplace Catering: From B2C Retrofits to Purpose-Built Solutions
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The Future of Workplace Catering: From B2C Retrofits to Purpose-Built Solutions
TL;DR
- Old food delivery platforms adapted for B2B no longer meet the needs of modern offices
- Purpose-built solutions offer better control, personalization, and scalability
- Feedr was created with B2B food logistics, compliance, and employee satisfaction in mind
- The future of office catering is personalized, automated, and designed for businesses
Key Definitions
Key Definitions
B2C Retrofits
Food delivery platforms built for consumers, such as restaurants and takeaways, that added workplace services later.
Purpose-Built B2B Catering Platforms
Solutions designed from scratch to support corporate logistics, compliance, reporting, and employee meal experiences.
Cloud Canteen
Feedr’s main platform, designed for office food ordering, featuring app ordering, individual labeling, automation, and subsidy tools. Check it out
Why B2C Retrofits No Longer Work for Workplaces
Many workplaces still depend on traditional food delivery apps created for individual consumers. While these platforms offer convenience, they fall short in critical areas:
- Bulk logistics: Managing 50+ meals in one drop
- Personalization: Limited support for dietary filters or preferences
- Reliability: Delivery times vary, especially during peak hours
- Hygiene compliance: Inconsistent standards across vendors
- Admin overhead: Manual tracking of orders, issues, and budgets
Real-World Problem
Imagine 40 employees ordering lunch from the same app, and each courier arrives separately.
This leads to:
- High admin burden
- Delivery chaos
- Lost productivity
- Poor employee experience
What a Purpose-Built Platform Solves
Centralized Ordering
A single portal for all food needs: lunch, snacks, pop-ups, or team events.
Automated Meal Management
Feedr’s Autopilot tool automates recurring meals based on:
- Team size
- Budget
- Dietary preferences
Individually Labelled Meals
Every meal comes clearly marked with:
- Employee name
- Allergens
- Dietary category
No more sorting or mix-ups.
Compliance & Hygiene
- All vendors have 4* hygiene ratings or higher
- Allergens are tracked at an individual level
Emissions-Free Delivery
- 99.5% of Feedr deliveries are made via zero tailpipe emission vehicles
Designed for HR, Ops, and Employees
B2C platforms were not built for HR and Operations. Feedr is.
Benefits include:
- Easy budget tracking and reporting
- Built-in employee engagement features
- Dietary filtering at company and user level
- Remote and hybrid perks through stipend and split ordering
Why Feedr is Purpose-Built for the Future of Work
Built for Scale
From 10 to 1,000+ employees, Feedr grows with your company.
Built for Hybrid
Support multiple locations and remote teams with:
- Digital stipends
- App-based ordering
Built for People
From halal and kosher to gluten-free and vegan, Feedr supports true meal inclusivity.
Built for Admins
- Real-time dashboards
- Centralized invoicing
- Smart subsidy tools
ROI of Purpose-Built Catering
Conclusion
The time for retrofitting consumer delivery apps is over.
Workplaces today demand:
- Scalable logistics
- Personalized, inclusive meals
- Full control over admin and reporting
- Reliable, sustainable delivery solutions
Feedr is built to meet these needs, and more. Whether you're launching a daily lunch program or managing hybrid perks across cities, our platform gives you the tools and transparency to succeed.
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