The summer salad London offices actually asked for: Feedr launches its first ever co-created exclusive dish with The Salad Kitchen

Our collaboration with The Salad Kitchen

Feedr has launched its first ever co-created exclusive dish with a vendor partner. The Smokey Mojo Crunchbox, developed with The Salad Kitchen, was built from the ground up using anonymised ordering data, and taste preferences gathered from thousands of London workplace orders - and it is available exclusively on Feedr from 30 June.

The brief was simple: build the perfect dish based on what employees want. Feedr's data pointed clearly to the answer. Salads are the most-ordered meal category on the platform, and chicken-based dishes are the most popular protein on The Salad Kitchen's Feedr menu - with the Pulled Chicken Crunch Box topping orders for 12 consecutive months. The Smokey Mojo Crunchbox is the direct result: smoky chipotle chicken, avocado ranch yoghurt, mojo vinaigrette with orange and lime and crunchy Peruvian corn dukkah.

"At Feedr, every decision starts with understanding what people genuinely enjoy eating at work," said Katie Fenton, Managing Director. "By combining customer insights with the creativity of partners like The Salad Kitchen, we're creating exclusive dishes built around real customer behaviour rather than assumptions."

The launch marks the beginning of a broader programme of exclusive co-created dishes with Feedr's vendor partners - using platform data to shape Feedr’s offering and make it even more representative of employee needs.

"Working with Feedr's data gave us a clear picture of what their customers actually want, and we built the dish around that," said Helen Hall, Brand and Marketing Manager at The Salad Kitchen. "The chipotle chicken, the mojo vinaigrette, the Peruvian corn - every element has a reason to be there."

The Smokey Mojo Crunchbox is available exclusively to Feedr customers from 30 June 2026.

The salad is available now on our Catering Marketplace and Cloud Canteen menus.

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