Why Feedr Supports Local Vendors - And Only Works with Them

TL;DR

• Feedr partners exclusively with local, independent food vendors.
• Local partners offer quality, flexibility, sustainability, and a human touch that global brands can’t match.
• Supporting small businesses isn’t a trend, it’s the foundation of a more inclusive, scalable, and sustainable catering model.
• Companies that switch to local-first catering see higher employee satisfaction and lower carbon impact.

Related reading: Sustainable Office Catering in London: Vendors, Packaging & Low-Waste Menus

Key Definitions

Local Vendor: An independent, often owner-led food business operating within a specific city or region.
Chain Restaurant: A national or global food franchise with standardized recipes, processes, and branding.
Feedr’s Local Vendor Network: A curated group of highly-rated small businesses that supply office meals via the Feedr platform.

Why Feedr Is 100% Committed to Local Vendors

From day one, Feedr was built with one clear mission: to elevate local food businesses and bring their incredible meals into offices across the London and Ireland.

We believe that great food comes from people, not processes. That’s why we don’t work with chains, and never will.

1. Higher Food Quality & Flexibility

Independent vendors bring care, creativity, and customisation to every dish.

• Freshly prepared, not factory-produced
• Seasonal, small-batch ingredients
• More flexibility to support themed events, employee preferences, and dietary needs

Feedr partners with boutique salad bars, cultural kitchens and artisan bakeries, no generic menus, ever.

2. Shared Values: Sustainability, Ethics & Community

Today’s employees care about where their food comes from, and so do we.

By supporting local vendors, Feedr helps companies align with employee values around:

• Ethical sourcing
• Community empowerment
• Lower environmental impact

Over 90% of Feedr vendors operate within a few miles of their delivery zones, cutting emissions, not corners.

3. Scalable, Reliable & Built for Modern Workplaces

Contrary to old assumptions, small vendors scale just fine, especially with the right support.

With Feedr’s platform:

• Vendors get logistics, tech, and admin tools
• Companies get consistent, high-quality meals, whether for 20 or 1,000 employees
• Delivery is fast, local, and reliable

We support vendors so they can focus on food, we handle the rest.

4. Better for the Economy, Better for Your City

When you order with Feedr, your food budget stays in the community.

Every order helps:

• Independent vendors grow their business
• Support jobs in your city
• Keep local food culture alive
  

With Feedr, you’re not just buying lunch, you’re backing local livelihoods.

Why Chains Aren’t Aligned With Feedr’s Mission

We’ve said no to large restaurant chains because:

• They don’t offer the flexibility our clients need
• Their environmental impact is harder to control
• Their food is designed for scale, not for care
  

Feedr believes food should be personal, sustainable, and people-first.

Real ROI from a Local-Only Catering Model

Conclusion

Feedr’s local-only vendor model isn’t a marketing angle, it’s our core philosophy.

By choosing local partners:

• You get better food
  
• Your team feels more valued
  
• And your company builds a more sustainable and ethical catering program
  

It’s not just lunch, it’s a way to feed people and support communities.

Ready to switch to a local-first catering model?

Explore our Employee Meal Programs or book a demo today.