The Future of Workplace Catering: From B2C Retrofits to Purpose-Built Solutions

September 26, 2025
Diverse office team having a collaborative conversation in a modern workspace, promoting workplace culture and employee engagement

The Future of Workplace Catering: From B2C Retrofits to Purpose-Built Solutions

TL;DR

  • Old food delivery platforms adapted for B2B no longer meet the needs of modern offices
  • Purpose-built solutions offer better control, personalization, and scalability
  • Feedr was created with B2B food logistics, compliance, and employee satisfaction in mind
  • The future of office catering is personalized, automated, and designed for businesses

Key Definitions

Key Definitions

B2C Retrofits

Food delivery platforms built for consumers, such as restaurants and takeaways, that added workplace services later.

Purpose-Built B2B Catering Platforms

Solutions designed from scratch to support corporate logistics, compliance, reporting, and employee meal experiences.

Cloud Canteen

Feedr’s main platform, designed for office food ordering, featuring app ordering, individual labeling, automation, and subsidy tools. Check it out

Why B2C Retrofits No Longer Work for Workplaces

Many workplaces still depend on traditional food delivery apps created for individual consumers. While these platforms offer convenience, they fall short in critical areas:

  • Bulk logistics: Managing 50+ meals in one drop
  • Personalization: Limited support for dietary filters or preferences
  • Reliability: Delivery times vary, especially during peak hours
  • Hygiene compliance: Inconsistent standards across vendors
  • Admin overhead: Manual tracking of orders, issues, and budgets

Real-World Problem

Imagine 40 employees ordering lunch from the same app, and each courier arrives separately.

This leads to:

  • High admin burden
  • Delivery chaos
  • Lost productivity
  • Poor employee experience

What a Purpose-Built Platform Solves

Centralized Ordering

A single portal for all food needs: lunch, snacks, pop-ups, or team events.

Automated Meal Management

Feedr’s Autopilot tool automates recurring meals based on:

  • Team size
  • Budget
  • Dietary preferences

Individually Labelled Meals

Every meal comes clearly marked with:

  • Employee name
  • Allergens
  • Dietary category

No more sorting or mix-ups.

Compliance & Hygiene

  • All vendors have 4* hygiene ratings or higher
  • Allergens are tracked at an individual level

Emissions-Free Delivery

  • 99.5% of Feedr deliveries are made via zero tailpipe emission vehicles

Designed for HR, Ops, and Employees

B2C platforms were not built for HR and Operations. Feedr is.

Benefits include:

  • Easy budget tracking and reporting
  • Built-in employee engagement features
  • Dietary filtering at company and user level
  • Remote and hybrid perks through stipend and split ordering

Why Feedr is Purpose-Built for the Future of Work

Built for Scale

From 10 to 1,000+ employees, Feedr grows with your company.

Built for Hybrid

Support multiple locations and remote teams with:

  • Digital stipends
  • App-based ordering

Built for People

From halal and kosher to gluten-free and vegan, Feedr supports true meal inclusivity.

Built for Admins

  • Real-time dashboards
  • Centralized invoicing
  • Smart subsidy tools

ROI of Purpose-Built Catering

Metric B2C Retrofits Feedr (Purpose-Built)
Meal accuracy Inconsistent 99%+ with individual labels
Admin time per drop 20+ minutes Under 5 minutes
Employee uptake Medium High (20–40% higher)
Delivery reliability Variable 97%+ on-time
Sustainability Rarely tracked 99.5% zero-emission delivery

Conclusion

The time for retrofitting consumer delivery apps is over.

Workplaces today demand:

  • Scalable logistics
  • Personalized, inclusive meals
  • Full control over admin and reporting
  • Reliable, sustainable delivery solutions


Feedr is built to meet these needs, and more. Whether you're launching a daily lunch program or managing hybrid perks across cities, our platform gives you the tools and transparency to succeed.

Ready to Move Beyond B2C Retrofits?

Explore Cloud Canteen

Book a Demo

FAQs

What’s the difference between Feedr and a consumer food delivery app?

Consumer platforms are built for takeaway. Feedr is built for workplace catering — with automation, reporting, and logistics tailored to B2B.

Do we have to manage orders daily?

No. Our Autopilot tool automates recurring orders based on preferences, budgets, and schedules.

Can we track employee usage?

Yes. Feedr provides real-time insights into:

  • Participation rates
  • Dietary preferences
  • Budget tracking

What if someone forgets to order?

What if someone forgets to order?

Feedr sends reminders before cutoff times.

How is delivery managed for large orders?

We work with corporate-trained couriers and consolidate all meals into a single, organized delivery

Ready to order?